Advanced Website Analytics - Measuring Marketing Effectiveness
Unless you’re completely naive, it should come as no surprise that your online activity is tracked a
Few people may have realised that just Google AdWords alone is now the biggest advertising medium in the country. Declared income from Google in Australia has been disputed recently but reports showed that nearly $3bil was spent on this medium last year. Cost Per Click (CPC) inflation is rampant after being hit by the double effect of SEO update fallout and general demand growth as all companies continue to plow more money into this medium. So how do you get the most of these ever expensive ‘clicks’. The answer lies with someone who can design a campaign which squeezes the most out of your PPC dollars. Anyone can set up a PPC campaign within a few minutes but James Hammon & Co is more interested in showing you how much your Cost Per Lead (CPL) or Cost Per Sale (CPS) is because we know the value of revenue to your business. Pay per click advertising (PPC) is one of the premier ways to market yourself on the Internet. Placed alongside other types of search and display campaigns, the PPC can speed up the process of visibility, especially for a new business that does not have the solid foundation that an established business might have. Below are some of the advantages of PPC campaigns and what you should look for in yours.
Ads are displayed in Google along with partner search engines for all of the related keywords that will trigger the ad to show. In order to maximize the reach of your message, you need to get involved with networks. Networks will provide you with the ubiquity that you need in order to appear relevant. However, your search network will be targeted so that you are not wasting money on impressions for people who are not interested in the service. Your keyword profile is a very important part of this campaign, so make sure that you have the best triggers.
Ads will be targeted by any number of factors including demography, geography, website visitation, interests and purchasing decisions. A display network campaign will help you to create more precision within your online marketing. You will be able to move within the audience that you want without wasting time with people who are not interested. You will be able to determine prior interest from the purchasing decisions and the Internet behavior of your customers.
Ads will be shown only to the site visitors to your site that did not convert. Re-marketing is one of the premier campaign features that targets only interested parties. If people move onto your website and do not convert, you can literally “follow” them around the Internet. However, the ads will look natural, as if they are random ads on the other sites. This will ensure that you stick with the customers who had shown an interest before. The PPC campaign has the ability to reach a large audience with a relatively low cost per impression. Make sure that you create a powerful PPC campaign alongside your other campaigns in order to maximize your online presence.