LinkedIn Consulting Courses & Training

Hate it or love it…these are the facts about LinkedIn

When you stumble across a person’s profile on LinkedIn, first impressions count.

Without prior knowledge, we’ll instinctively make assessments of their authority, age, and expertise based on digital cues. This is the first impression test, and your profile will need to pass.

Then you’ll look for mutual connections, follower size, professional education, work history and perhaps a sample of their posted content.

The problem is that solid reputations in the offline world, aren’t always reflected equally online.

This is where we can help.

Appearing authoritative and prospecting on LinkedIn is now so critical for B2B professionals, sales people, managers, business owners and leaders.

With over 500 million registered users worldwide and 10 million Australians, a strong LinkedIn profile is not just advantageous for the organization you work for, but also a wise investment in your personal brand.

Corporate companies and SME’s hire us to achieve four basic aims

1 – General company branding – projecting a professional, social media tech savvy presence

2 – Content marketing strategies – disseminating content for recruitment, general corporate brand positioning, lead generation and personal branding

3 – Sales lead generation –  Prospecting and approaching are so much easier with LinkedIn but you’ll need to learn platform etiquette first and have supporting systems.

4 – Marketing & Advertising – The platform should mesh with the over-arching marketing strategy. The new self-serve advertising platform has improved markedly since its first release.

The Style of Our LinkedIn Courses for Business

There’s nothing worse than a presenter clicking through a sequence of slides and preaching.

Our courses are an interactive, workshop-style event tailored to each specific company and their industry. This requires some degree of research on our behalf prior to the course commencing, but keeps the audience far more engaged in the session as the content is far more relevant.

You’ll receive real-time profile optimization and technical assistance during the session. All participants are required to bring a mobile phone or personal computer to the session. We’ve found that participants learn best by doing and some of the intended outcomes will be immediate during the session.

Details about our LinkedIn Training Workshops

1 – Basic LinkedIn Training Course

Run time: 1-2 hours

Format: Workshop style presentation, practical activities and discussions

Suitability: employees, managers, founders, executives – suitable for all LinkedIn users

Presenter: TBC

Requirements: attendees must bring a device logged into their LinkedIn account. A projector screen or similar large format digital monitor for the slide-deck.

Key course material

• LinkedIn platform features, statistics and basics
• Basic profile optimization
• Understanding personal brands
• Identifying and finding your audience
• Introduction to content marketing
• Creating and sourcing content
• Practical approaches to build connections and followings
• Understanding the basics of LinkedIn’s feed algorithm
• Introduction to performance measurement

Takeaways – Outcomes

• A fully optimized personal profile
• A solid understanding of how LinkedIn works and general etiquette
• Approaches you can use to build your network
• General knowledge of content and posting

2 – Advanced LinkedIn Training Course

Run time: 2-6 hours

Format: Workshop style presentation, practical activities and discussions

Suitability: BDMs, sales professionals, sales teams and sales managers, digital marketers, sales and marketing professionals

Presenter: John James

Requirements: attendees must bring a device logged into their LinkedIn account. A projector screen or similar large format digital monitor for the slide-deck.

Key course material

• LinkedIn platform features, statistics and basics
• Basic profile optimization
• Understanding personal brands
• Identifying and finding your audience
• Introduction to content marketing
• Creating and sourcing content
• Practical approaches to build connections and followings
• Understanding the basics of LinkedIn’s feed algorithm
• Introduction to performance measurement
• In-depth examples of specific lead generation tactical approaches
• Connecting LinkedIn leads to external CRMs and next-step lead nurturing approaches
• Measurement and ROI calculation
• Real-world case studies
• Advertising and promotion on LinkedIn
• Understanding personal brand vs business brand
• Becoming an influencer
• Paid profile upgrade options
• Perfecting the soft sell – how to engage, nurture and close prospects
• Connecting personal accounts with internal marketing and sales department initiatives

Takeaways – Outcomes

• A fully optimized personal profile
• A comprehensive understanding of how LinkedIn works and general etiquette
• Multiple approaches you can use to build your network including tactical executions
• Advanced knowledge of content creation and publishing for maximum effect
• Specific strategies and tactics to identify and approach new sales prospects
• Slide-deck notes supplied

Do you know what you’re talking about?

Yes very much so. These courses were designed by an expert in marketing and customer acquisition.

John James

View the LinkedIn Profile of John James here.

Followers – 4500+

Connections – 4500+

Profile views – 600-1500 per week

Inbound lead generation – high

John typically presents at all training sessions for larger companies and for sessions that require a high level of sales lead generation expertise.

We could talk about his 12+ years experience working in global advertising agencies, Silicon Valley startups, running his own companies and online stores. However, what’s harder to achieve is exposure to and success in multi-sector sales environments. Only when you have been exposed to selling both products and services in online and offline environments are you able to see the commonality which feeds successful strategic decision-making. His insight is highly valuable to all sales teams and his ability to connect the often siloed product, marketing and sales functions is unparalleled.

Note: for other basic training sessions, another member of the James Hammon team may facilitate the session instead. These LinkedIn training courses are run mostly in Melbourne, Sydney, and Brisbane, but if your office is outside of these locations, contact us to check if we can accommodate.

Need more convincing?

We have previously trained small business owners, sales professionals and larger corporate companies. Companies include ASX-listed, Savills, and Servecorp.

Contact us on +61 3 9021 2210 for quotes and if you require customized courses or references. Click here for more detail about general pricing.