In this episode we convinced Anton Buchner to take some time out of his busy consulting schedule to talk to us about positioning strategy.
We hear about how he fell into this role after working his way up the ranks of the marketing world, from direct mail lacky to agency side, client side and now consulting.
Anton admits to not being textbook learned and instead brings a boatload of practical advice that he’s proven works in real life.
Learn why he doesn’t believe you should learn about positioning and what you should learn about instead.
Hear why Apple and Virgin’s positioning strategy works so well. Learn what an SMOB is.
Lots of juicy nuggets of widsom, tips, tricks, books to read and methods to follow.
A must listen for all marketing professionals, strategists and entrepreneurs.
It’s timeless ‘technology’. Your ears. I advise people to listen more. Evolve to truly listen to each other, to customers, to valuable influencers.
frontfootconsulting.com.au If you’re interested to discuss understanding, defining, aligning and measuring an authentic purpose and the impact that it can make on profit, then please feel free to ask him about a new service – “Step Up”.
Contact Anton directly on +61 414673575 or visit his LinkedIn profile
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This episode was edited and produced by:
John James and Tim Beanland
Sonic Branding by Connor Armstrong