Strengthen your online

Helping organisations take advantage of the digital world

Hover your mouse left

To your left you will find a short summary of the main services we provide.

Click to read each synopsis or follow the main menu at the top of the page to navigate to your area of interest.

Digital Marketing Strategy

Perhaps the most defining difference between a self-proclaimed Digital Marketing Expert and someone who knows what they are talking about, rests upon strategic thinking. It's too easy to say that you should be doing, this or that. What is more valuable is the 'WHY'.

Brand strategy. Marketing Strategy. Messaging Strategy. Promotional Mix Strategy (choosing the most appropriate digital media to communicate your message). The list goes on.

Online Advertising

Advertise your brand online using text, images and video. Whether it's a Youtube advertisement or an HTML5 ad sandwiched in between a news article, online advertising is not as difficult as you think. Getting the most from the expense is.

Facebook ads, Youtube ads, Instagram ads, Google's display network, Adroll, Criteo, SiteScout, Google's search network, the list goes on

Advanced SEO

Search Engine Optimisation is perhaps the most misunderstood online marketing technique there is. Too many clients have come to us with either horror stories or the belief that this medium is not worth touching ever again. You will soon realise that manipulating the algorithm of one of the world's largest companies is not a walk in the park, nor cheap.

Keyword analysis, backlink suggestions and external link building services.

Conversion Rate Optimisation - CRO

Your website doesn't always have to attract thousands of hits every day for some basic CRO work to be beneficial. More often than not, basic standard practice sales processes are not mirrored in an organisation's online presence. There is no excuse.

While heat mapping and AB split testing are touted by the mainstream, advanced goal tracking implementation, exit surveys, better defining your product offerings and changes to your call-to-actions can have a larger positive effect on your website's success.

Web Design & Development

We primarily only take on larger more complex website development projects. However, clients also seek out our services for custom integration work (APIs), platform conversions and improvements to existing structures. Make no mistake, these are not Wordpress template jobs, rather bespoke, ground-up development services.

Custom Wordpress themes are popular for smaller clients, whereas Codeigniter or Yii framework builds with custom UI's are used for larger, scalable websites.

Online Reputation Management

There is nothing more frustrating than having to deal with the aftermath of unwanted online publications or reviews. We always recommend a proactive strategy when it comes to reputation management, however often the need for this service is precipitated by the event itself.

Bury bad press from search engines' search results. Counteract bad reviews with responses or better reviews. Improve the control you have over brand mentions online and take legal action upon those where necessary.

General Advisory

Sometimes you don't need a marketing campaign but rather someone to give you advice along the way. Whether it be conducting due diligence or gaining a valuable second opinion, we are there to help.

Reviewing proposals and submissions. Web development project management advisory. SEO consulting and digital marketing strategic reviews etc.

Social Media Advertising

We stick strictly to the advertising and re-marketing of the social media platforms which dominate the global landscape. However, if you seek content curation and publishing services, our relationship with 3 social media specialist agencies will fill the gap very effectively

Facebook, Snapchat, Twitter, Instagram, Vine, Pinterest, Youtube, Google+...the list goes on. Use the right platforms for you business and forget the rest

Advanced Data Analytics & Tracking

There really is no excuse for not tracking the effectiveness of everything that happens online to your brand. Every button click, every form-fill, every phone call, every registration and everything in between.

Phone tracking, Google Analytics dashboard set up, Even tracking, Google Tag Manager, cleaning data sets with IP exclusions, click fraud prevention and more.

A global bespoke Digital Marketing Agency

James | Hammon & Co. has offices around Australia but is headquartered in Collins Street, Melbourne. With clients as diverse as our country, one thing remains common – everyone succeeds online with our careful guidance.

We’re passionate about delivering transparent, cost-effective digital marketing solutions which align to your organisation goals and deliver commercially relevant market value to our clients.

All Digital Marketing Campaigns are tailored to each client so there is no “Package” or “One size fits all” approach. Say hello to customised success.

WHAT EXACTLY IS A DIGITAL GROWTH AGENCY AND WHAT DOES IT DO?

Everyone talks about growth and new sales like it’s an elusive elixir from a far away land. It’s not. It’s quite easy if you know what you are doing and have the right resources at your disposal. You do however, need to drop the catchphrases, stop looking at channels independently and use the power of tracking data to your advantage.

Online marketing is one of the most dynamic and changeable sectors of the economy. Every day we see Australian organisations struggling to respond to disruption or lacking the necessary resources to adapt to rapid change.

James | Hammon & Co ensure that we’re at the forefront of these emerging trends and technology so you don’t have to worry. We tailor unique strategies, services and skills to ensure you receive the outcomes your organisation needs to succeed in the future. Only quality, cutting-edge approaches in the digital world work – everyone else simply gets left behind.

THE TYPES OF CLIENTS AND INDUSTRIES WE ASSIST

We predominantly specialise in digital marketing for medium to large service organisations including a handful of SaaS firms. While we work with a few products, this work is relatively easy and we don’t find it as challenging.

Industries we are very familiar with include real estate, education, digital goods, health, law, finance, general professional services and industrial products. Many of our clients reside in traditional industries facing emerging disruption and the ever increasing threat of competition. Ask us for an industry example as we can provide case studies only with client permission.

WHO ARE YOU & WHAT DO YOU DO?

James | Hammon & Co. started building websites and performing advanced SEO together with Adwords for small and medium sized businesses. We then proceeded to master social media, display advertising, advanced tracking, analytics, content marketing and UX. While based in Melbourne, Australia we frequently visit clients around the world and spend much time in Silicon Valley. The name stems from a combination of the founding partner’s names. Both have decades of experience in the online marketing space and remain at the forefront of the industry.

HOW ARE YOU DIFFERENT FROM OTHER AGENCIES?

Unlike conventional digital marketing agencies, SEO companies and marketing consultants, we don’t just provide a ‘full service’ agency offering – but actually integrate into your organisation and work collaboratively to achieve tangible marketing outcomes.

Our services can be grouped into key categories: Consulting, Data Analytics, Marketing and Development. Every single client has different needs and we fill the gaps in their capabilities with effective solutions.  No matter what mix is used, our approach aims to transition every brand from a mere competitor in the market place to a leader and eventually, market domination. A bespoke approach allows us to prevent unnecessary expense without compromising on outcomes.

10 Top Marketing Mistakes and How to Prevent Them

57 Views
Seller beware While experts might agree there’s no definitive “right” way to run your marketing campaign, there most certainly is a wrong way. Actually, there are several wrong ways. The…
Google_analytics

What Google Analytics is really used for

738 Views
Think Google Analytics is free for your benefit? Think again Google Analytics (GA) is without a doubt, the most used website traffic tracking and reporting programs in use today. Launched…
Massplanner_blog

Instagram Shuts Down Mass Planner

33959 Views
If you haven’t done so already, make sure you read our previous article about Instagress so you have some background to this developing story. Skip down towards the first headline…