Strengthen your online

Helping organisations take advantage of the digital world

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To your left you will find a short summary of the main services we provide.

Click to read each synopsis or follow the main menu at the top of the page to navigate to your area of interest.

Digital Marketing Strategy

Perhaps the most defining difference between a self-proclaimed Digital Marketing Expert and someone who knows what they are talking about, rests upon strategic thinking. It's too easy to say that you should be doing, this or that. What is more valuable is the 'WHY'.

Brand strategy. Marketing Strategy. Messaging Strategy. Promotional Mix Strategy (choosing the most appropriate digital media to communicate your message). The list goes on.

Online Advertising

Advertise your brand online using text, images and video. Whether it's a Youtube advertisement or an HTML5 ad sandwiched in between a news article, online advertising is not as difficult as you think. Getting the most from the expense is.

Facebook ads, Youtube ads, Instagram ads, Google's display network, Adroll, Criteo, SiteScout, Google's search network, the list goes on

Advanced SEO

Search Engine Optimisation is perhaps the most misunderstood online marketing technique there is. Too many clients have come to us with either horror stories or the belief that this medium is not worth touching ever again. You will soon realise that manipulating the algorithm of one of the world's largest companies is not a walk in the park, nor cheap.

Keyword analysis, backlink suggestions and external link building services.

Conversion Rate Optimisation - CRO

Your website doesn't always have to attract thousands of hits every day for some basic CRO work to be beneficial. More often than not, basic standard practice sales processes are not mirrored in an organisation's online presence. There is no excuse.

While heat mapping and AB split testing are touted by the mainstream, advanced goal tracking implementation, exit surveys, better defining your product offerings and changes to your call-to-actions can have a larger positive effect on your website's success.

Web Design & Development

We primarily only take on larger more complex website development projects. However, clients also seek out our services for custom integration work (APIs), platform conversions and improvements to existing structures. Make no mistake, these are not Wordpress template jobs, rather bespoke, ground-up development services.

Custom Wordpress themes are popular for smaller clients, whereas Codeigniter or Yii framework builds with custom UI's are used for larger, scalable websites.

Online Reputation Management

There is nothing more frustrating than having to deal with the aftermath of unwanted online publications or reviews. We always recommend a proactive strategy when it comes to reputation management, however often the need for this service is precipitated by the event itself.

Bury bad press from search engines' search results. Counteract bad reviews with responses or better reviews. Improve the control you have over brand mentions online and take legal action upon those where necessary.

General Advisory

Sometimes you don't need a marketing campaign but rather someone to give you advice along the way. Whether it be conducting due diligence or gaining a valuable second opinion, we are there to help.

Reviewing proposals and submissions. Web development project management advisory. SEO consulting and digital marketing strategic reviews etc.

Social Media Advertising

We stick strictly to the advertising and re-marketing of the social media platforms which dominate the global landscape. However, if you seek content curation and publishing services, our relationship with 3 social media specialist agencies will fill the gap very effectively

Facebook, Snapchat, Twitter, Instagram, Vine, Pinterest, Youtube, Google+...the list goes on. Use the right platforms for you business and forget the rest

Advanced Data Analytics & Tracking

There really is no excuse for not tracking the effectiveness of everything that happens online to your brand. Every button click, every form-fill, every phone call, every registration and everything in between.

Phone tracking, Google Analytics dashboard set up, Even tracking, Google Tag Manager, cleaning data sets with IP exclusions, click fraud prevention and more.

A global bespoke Digital Marketing Agency

James | Hammon & Co. has offices around Australia but is headquartered in Collins Street, Melbourne. With clients as diverse as our country, one thing remains common – everyone succeeds online with our careful guidance.

We’re passionate about delivering transparent, cost-effective digital marketing solutions which align to your organisation goals and deliver commercially relevant market value to our clients.

All Digital Marketing Campaigns are tailored to each client so there is no “Package” or “One size fits all” approach. Say hello to customised success.

Why do you matter?

Online marketing is one of the most dynamic and changeable sectors of the economy. Every day we see Australian organisations struggling to respond to disruption or lacking the necessary resources to adapt to rapid change. James | Hammon & Co matters because we ensure that we're at the forefront of these emerging trends and technology so you don't have to worry. We tailor our unique strategies, services and skills to ensure you receive the outcomes your organisation needs to succeed in the future. Only quality, cutting-edge approaches in the Digital World work - everyone else simply gets left behind.

What types of clients do you deal with?

Our business started because the founders couldn't find a decent agency to market their e-commerce stores. Service industry clients dominate our client list including ,real estate, education, digital goods, health, law, finance, general professional services and industrial products. Many of our clients reside in traditional industries facing emerging disruption and the ever increasing threat of competition. We aim to provide consultancy and coaching to edge our clients towards disruption in the online space rather than pretend it doesn’t exist. If you're not sure, ask us for an industry example. We can provide case studies at request with client permission.

Who are you?

James | Hammon & Co. is a boutique digital marketing agency and consultancy based in Melbourne, Australia. Founding partner, Jonathan James & Matthew Hammon have years of experience in the online marketing space having personally executed successful campaigns for both national and international brands. Together with the rest of the James Hammon team, we work with a tight collective of leading service providers across Australia to deliver solid, evidence-based digital marketing outcomes.

What services does your digital marketing agency provide?

Our services can be grouped into key categories: Consulting, Data Analytics, Marketing and Development. Each category consists of multiple sub services which we tailor to the campaign depending on your unique requirements. For one client we may use Search Engine Marketing with Social Media Advertising, while for another we may give digital strategy advisory and mix this with advanced goal tracking data analytics. No matter what mix is used, our approach aims to transition every brand from a mere competitor in the market place to a leader and finally, market domination. A customised approach allows us to prevent unnecessary expense without compromising on outcomes.

How to choose a good digital agency?

Choosing a digital agency may be one of the most important decisions a small or medium business makes. Your digital agency needs to work closely with your business in order to foster growth and expansion. Unfortunately, stock-standard approaches and cookie-cutter offerings don't work. It's critical that you choose an agency that understands the finer details and can adjust their capabilities to your particular industry. For some organisations, a consulting-based approach may be effective in supporting in-house marketing efforts – for other organisations a far more hands-on approach will be necessary. Every campaign we do is different as no two companies are the same.

How are you different from other agencies?

Unlike conventional digital marketing agencies, SEO companies and marketing consultants, we don’t just provide a ‘full service’ agency offering – but actually integrate into your organisation and work collaboratively to achieve tangible marketing outcomes.

Our packages aren’t pre-created and we don’t sell you things you don’t need. While many clients will require a cross-section of services that other agencies provide, our agile campaign structure provides greater flexibility and adjustment no matter the circumstances. Whether it’ a campaign to be deployed in 24 hours or an annual Search Marketing campaign – we are most suitably informed to execute it promptly, efficiently and effectively.

Many marketing agencies provide data to clients, but unfortunately this rarely contributes to the marketing decision making process. What good is it to collect data on something that is ineffective and at what point in a campaign can it be deemed successful or not? Our experience shows that many agencies and digital strategists fail to analyse campaigns in detail, or are simply too busy to do so which results in disappointing or unsatisfactory outcomes to clients.

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