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Growth Marketing Strategy

The days of scattershot advertising campaigns are gone. So is cheap digital marketing. The SaaS growth marketing ethos is in our DNA. Who said you can't drive sales while building a brand? Who said you can't attribute online and offline promotions? Combine the wisdom of strategic planning with modern distruptive experimentation.

STP, Brand, Pricing, Channel Media, Measurement, Research, Product and Sales.

Digital Promotions

No matter how old you are, much of our future existance will depend upon digital experiences. As the tech native generations mature, seamless online experiences will be expected. Customers will expect to to find new brands via Google or Alexa. They'll expect to be engaged with on social media in meaningful ways as much or as little as they wish. Your web sites and apps will be expected to be intuitive, fast and impressive. You'll need to be distinctive and valuable to their day or fear ending up on the brand scrap heap.

UX, CX, Facebook, Youtube, Instagram , Display programmatic, Re-targeting, Marketing Automation, Email, SMS, Search, and more

Traditional Promotions

Every digital guru's archilles heel is the real world. Picking up the phone, being persistent, asking people out to lunch, events, generating publicity and attending events. This will always be relevant and even the old TV, Radio and Outdoor advertising will be somewhat relevant. Low committment experiences lead to low committment.

TV, Radio, Outdoor, Publicity, Press, Events, Guest Speaking Arrangements, Conferences, Trade Shows and more

Sales Conversion Optimisation

The world is full of options. Billions of websites, apps, emails and opportunity. How you make the most of, and optimize the fleeting chances you receive makes all the difference. Your website doesn't always have to attract thousands of hits every day for some basic CRO work to be beneficial. More often than not, basic standard practice sales processes are not mirrored in an organisation's online presence. There is no excuse.

CX, UX, Sales Optimization, CRO, Multivariate and AB Testing, goal tracking, exit surveys, product positioning, sales positioning, CTA's etc.

Digital Design & Development

We primarily only take on larger more complex website development projects. However, clients also seek out our services for custom integration work, platform conversions and improvements to existing structures.

Custom website development, cloud hosting, native app development, network sites etc.

Branding

Perhaps one of the most misunderstood and 'fluffy' topics in marketing, but firms of all sizes should pay attention, to some degree to their brand. Strong brands have been proven to be more valuable than weak ones in a multitude of ways.

Brand strategy, brand architecture, reputation management online and offline, intellectual propery protections, trademark registrations and infringements.

General Advisory

Sometimes you don't need a marketing campaign but rather someone to give you advice along the way. Whether it be conducting due diligence or gaining a valuable second opinion, we are there to help.

Reviewing proposals and submissions. Web development project management advisory. SEO consulting and digital marketing strategic reviews etc.

Tools, Workflows and Automation

Are you taking advantage of modern workflows. Are you still coming to grasp with new project management methodologies and approaches?

Facebook, Snapchat, Twitter, Instagram, Vine, Pinterest, Youtube, Google+...the list goes on. Use the right platforms for you business and forget the rest

Advanced Data Analytics & Tracking

There really is no excuse for not tracking the effectiveness of everything that happens online to your brand. Every button click, every form-fill, every phone call, every registration and everything in between.

Phone tracking, Google Analytics dashboard set up, Even tracking, Google Tag Manager, cleaning data sets with IP exclusions, click fraud prevention and more.

 Who is James Hammon?

Read more about how this growth marketing agency started here

See the latest course we’ve run

Connect with director John James on LinkedIn

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