Linkedin Training Courses and Consulting

Improve your company’s LinkedIn presence and learn how extract value from their platform

LinkedIn Consulting Courses & Training

Hate it or love it…these are the facts about LinkedIn

When you stumble across a person’s profile on LinkedIn, first impressions count.

Without prior knowledge, we instinctively start to make assessments of their authority, age, expertise and general status based on digital cues.

We look for mutual connections, their number of followers, professional education, work history and perhaps a sample of some of their posted content.

The problem is that often the solid reputation of business figures in the offline world, isn’t always reflected equally in the online world – especially on their LinkedIn profile.

This is where we can help.

Appearing authoritative on LinkedIn is now so critical for B2B professionals, sales people, managers, business owners and leaders.

With over 500 million users worldwide registered on the platform and 10 million Australians, solidifying your LinkedIn profile is not just advantageous for the organization you work for, but also an investment into your personal brand.

Corporate companies and SME’s hire us to achieve four basic aims

General company branding – providing the organization with a professional, social tech savvy presence

Content marketing strategies – LinkedIn is a great way to disseminate content for the aim of recruitment, general corporate brand positioning, lead generation and personal branding

Sales lead generation –  Learn the best way to sell using LinkedIn as a starting point. Prospecting and approaching are so much easier with LinkedIn but you’ll need to learn platform etiquette first

Marketing & Advertising – due to our digital marketing expertise, we often receive requests for strategic advisory and can assist with specific tactical campaign execution if need be

The Style of Our Training Courses

There’s nothing worse than a presenter clicking through a bevy of boring slides preaching how LinkedIn will solve all their problems. This just sends everyone to sleep.

Our courses are an interactive, workshop-style event tailored to each specific company and their industry. This does require some degree of research on our behalf prior to the course commencing but keeps the audience far more engaged in the session as the content is far more relevant.

You’ll receive real-time profile optimization and technical assistance during the session. All participants are required to bring a mobile phone or personal computer to the session. Experience with these sessions is that we find people learn best by doing and some of the intended outcomes will be instant.

Our LinkedIn Training Workshops and Courses

Basic LinkedIn Training Course

 

Run time: 1-2 hours

Format: Workshop style presentation, practical activities and discussions

Presenter: TBC

Requirements: attendees must bring a device logged into their LinkedIn account. A projector screen or similar large format digital monitor for the slide-deck.

Key course material

  • LinkedIn platform features, statistics and basics
  • Basic profile optimization
  • Understanding personal brands
  • Identifying and finding your audience
  • Introduction to content marketing
  • Creating and sourcing content
  • Practical approaches to build connections and followings
  • Understanding the basics of LinkedIn’s feed algorithm
  • Introduction to performance measurement

Takeaways – Outcomes

  • A fully optimized personal profile
  • A solid understanding of how LinkedIn works and general etiquette
  • Approaches you can use to build your network
  • General knowledge of content and posting

Advanced LinkedIn Training Course

Run time: 2-6 hours

Format: Workshop style presentation, practical activities and discussions

Presenter: John James

Requirements: attendees must bring a device logged into their LinkedIn account. A projector screen or similar large format digital monitor for the slide-deck.

Key course material

  • LinkedIn platform features, statistics and basics
  • Basic profile optimization
  • Understanding personal brands
  • Identifying and finding your audience
  • Introduction to content marketing
  • Creating and sourcing content
  • Practical approaches to build connections and followings
  • Understanding the basics of LinkedIn’s feed algorithm
  • Introduction to performance measurement
  • In-depth examples of specific lead generation tactical approaches
  • Connecting LinkedIn leads to external CRMs and next-step lead nurturing approaches
  • Measurement and ROI calculation
  • Real-world case studies
  • Advertising and promotion on LinkedIn
  • Understanding personal brand vs business brand
  • Becoming an influencer
  • Paid profile upgrade options
  • Perfecting the soft sell – how to engage, nurture and close prospects
  • Connecting personal accounts with internal marketing and sales department initiatives

Takeaways – Outcomes

  • A fully optimized personal profile
  • A comprehensive understanding of how LinkedIn works and general etiquette
  • Multiple approaches you can use to build your network including tactical executions
  • Advanced knowledge of content creation and publishing for maximum effect
  • Specific strategies and tactics to identify and approach new sales prospects
  • Slide-deck notes supplied

Do you know what you’re talking about?

Yes very much so. These courses were designed by an expert in marketing and customer acquisition.

John James

View the LinkedIn Profile of John James here.

Followers – 4500+

Connections – 4500+

Profile views – 600-1500 per week

Inbound lead generation – high

John typically presents at all training sessions for larger companies and for sessions that require a high level of sales lead generation expertise.

We could talk about his 12+ years experience working in global advertising agencies, Silicon Valley startups, running his own companies and online stores. However, what’s harder to achieve is exposure to and success in multi-sector sales environments. Only when you have been exposed to selling both products and services in online and offline environments are you able to see the commonality which feeds successful strategic decision-making. His insight is highly valuable to all sales teams and his ability to connect the often siloed product, marketing and sales functions is unparalleled.

Note: for other basic training sessions, another member of the James Hammon team may facilitate the session instead. These LinkedIn training courses are run mostly in Melbourne, Sydney, and Brisbane, but if your office is outside of these locations, contact us to check if we can accommodate.

johnjames_Linkedin_profile

Need more convincing?

We have previously trained small business owners, sales professionals and larger corporate companies. Companies include ASX-listed, Savills, and Servecorp.

Contact us on +61 3 9021 2210 for quotes and if you require customized courses or references. Click here for more detail about general pricing.

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