In this episode we finally convinced Shadi Taleb to do just his second podcast interview ever.
We speak about the platform he’s created which makes the mass-personalization of products a profitable exercise.
His background is interesting and as you’ll hear, he’s certainly not afraid to get his hands dirty and pivot when necessary.
Starting in the world of financial brokering, he moved to options trading before servicing the variable costs of the hospitality sector. This morphed into an agency before he started his first startup which specialized in 3D printed lumpy mail.
From there, Spiff was born. If you’ve every wanted to know the power of personalization campaigns, how the idea behind the Share a Coke campaign was conceived and how lucrative it was, this is essential listening.
Lots of juicy nuggets of wisdom, tips, tricks and methods to follow.
A must listen for all product managers, CX professionals, executives, retailers (online or offline) and entrepreneurs.
Clare Valley, South Australia https://southaustralia.com/places-to-go/clare-valley
“It’s not ‘a’ Louis Vuitton, it’s ‘my’ Louis Vuitton” – monogramming service https://au.louisvuitton.com/eng-au/stories/personalisation-mon-monogram#
Vegemite personalisation https://store.vegemite.com.au/product/vegemite-personalised-jar/
Spiff Nestle and BigW (Allen’s and KitKat) https://spiff.com.au/bigw-launches-world-first-gift-solution-in-time-for-christmas/
Koko Black https://www.kokoblack.com/
UK custom shoe retailer https://www.handdyedshoeco.com/collections/design-your-own-3d
The application Spiff have built – Spiff Shopify App
Share a Coke online configurator https://shareacoke.coca-cola.com.au/
Share a Coke sales increase https://www.adweek.com/brand-marketing/coca-colas-share-coke-campaign-grows-sales-first-time-10-years-160433/
Doesn’t have time for books – more of a doer
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This episode was edited and produced by:
John James and Tim Beanland
Sonic Branding by Connor Armstrong