The Champagne Strategy Podcast – Episode 4 – Product Personalization

29 June 2020

In this episode we finally convinced Shadi Taleb to do just his second podcast interview ever.

We speak about the platform he’s created which makes the mass-personalization of products a profitable exercise.

His background is interesting and as you’ll hear, he’s certainly not afraid to get his hands dirty and pivot when necessary.

Starting in the world of financial brokering, he moved to options trading before servicing the variable costs of the hospitality sector. This morphed into an agency before he started his first startup which specialized in 3D printed lumpy mail.

From there, Spiff was born. If you’ve every wanted to know the power of personalization campaigns, how the idea behind the Share a Coke campaign was conceived and how lucrative it was, this is essential listening.

Lots of juicy nuggets of wisdom, tips, tricks and methods to follow.

A must listen for all product managers, CX professionals, executives, retailers (online or offline) and entrepreneurs.

Teaser Interview

Full Interview

 Stream Now Via Browser

Or listen on your platform of choice

See icon links on this page or search within your preferred podcasting platform

References Made in the Episode

Clare Valley, South Australia https://southaustralia.com/places-to-go/clare-valley

“It’s not ‘a’ Louis Vuitton, it’s ‘my’ Louis Vuitton” – monogramming service https://au.louisvuitton.com/eng-au/stories/personalisation-mon-monogram#

Vegemite personalisation https://store.vegemite.com.au/product/vegemite-personalised-jar/

Spiff Nestle and BigW (Allen’s and KitKat) https://spiff.com.au/bigw-launches-world-first-gift-solution-in-time-for-christmas/

Koko Black https://www.kokoblack.com/

UK custom shoe retailer https://www.handdyedshoeco.com/collections/design-your-own-3d

The application Spiff have built – Spiff Shopify App 

Nike ID https://www.nike.com/au/nike-by-you

Share a Coke online configurator https://shareacoke.coca-cola.com.au/

Share a Coke sales increase https://www.adweek.com/brand-marketing/coca-colas-share-coke-campaign-grows-sales-first-time-10-years-160433/

 

Questions at the End

Books Shadi is Reading

Doesn’t have time for books – more of a doer

Favourite Website

Piece of tech they can’t do without

https://gsuite.google.com/ https://zoom.us/ https://aws.amazon.com/

Shameless Plug

Spiff website

Best Method of Contact

LinkedIn

Sign up to Email Alerts

Join the Hybrency newsletter to get alerts to each episode before you find out about it on social media

Subscribe on Youtube to the Hybrency Channel

Or subscribe to the podcast on your favourite client

 

Credits

This episode was edited and produced by:

John James and Tim Beanland

Sonic Branding by Connor Armstrong

The Champagne Strategy Podcast – Episode 12 – Keaton Hulme Jones

108 Views
Programmatic, display, pre-roll, containers, banner ads, skyscrapers, home page takeovers, leaderboards, Mrecs, what the hell does it all mean. In the digital world, if you’re not advertising on search, social,…

The Champagne Strategy Podcast – Episode 15 – Andrew Roper

94 Views
You will never find real entrepreneurs doing laps of the motivational speaking circuits and flogging a bunch of online courses to the masses on social media. They are very busy…

The Champagne Strategy Podcast – Episode 13 – Jon Manning

97 Views
Pricing is one of the 4 P's of marketing. Before the bean-counters and financial analysts took over this domain, pricing sat firmly in the remit of the marketing department. Then…