The Champagne Strategy Podcast – Episode 6 – Business Advisory Boards

2 July 2020

In this episode we spoke to Louise Broekman about business advisory. How to obtain the best advice as a business owner and the pros and cons of each option.

Every business right now is looking at ways to maximize the economics within their organisations.

Louise is the founder of The Advisory Board Center, the world’s only global body for formalized advisory boards. In this interview she explains why it can be so effective to leverage world-class, independent advisers who work collaboratively to solve complex business problems.

We discuss the difference between an advisors and consultants, her success using an advisory board to grow her own company, why the US was obsessed with Australian lemon myrtle during WW2 and even penguins.

If you are a business owner, board member, executive or entrepreneur, this is essential listening. Great advice can help the avoidance of predatory practice, conflicts of interest and business risk. When asked about the advisory board scene, she says, “It’s about what’s next…it’s blue sky…it’s very optimistic”.

There are so many juicy nuggets of wisdom, tips, tricks, books to read and methods to follow.

A must listen for all business owners, board members, advisers, consultants and entrepreneurs.

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References Made in the Episode

Twinings tea

Lizard Island

Lemon Myrtle (i mentioned Limonene but it is Citral which is the main chemical flavouring ingredient)

Steve Jobs and consulting

YCombinator 2014 playbook vs current advice

Our Iceberg is Melting – John Kotter –


Questions at the End


Books Louise is Reading

Excell for dummies

Think like Amazon – John Rossman

Dr Seuz – Oh the Places You’ll Go

Favourite Website

World Health Organisation

Piece of tech they can’t do without


Shameless Plug

The Advisory Board Center Website

Best Method of Contact


Other mentions

Best practice framework for Advisory Boards

SBS (Australian Broadcaster)

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This episode was edited and produced by:

John James and Tim Beanland

Sonic Branding by Connor Armstrong

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