Viral distribution remains the Holy Grail of social media marketing, an uphill battle against a perpetual flood of information competing for your audience’s time and attention. It’s tempting to think that good content will magically promote itself, but the battle to provide excellent content marketing doesn’t end with content production. That’s where it begins.
Before your content can ever go viral, it has to be discoverable. Even high-quality content needs a patient zero to get things started. Some attention to the basics of SEO takes some of the pressure off of making that initial connection.