Landing Page Secrets: What your digital agency doesn’t want you to know

29 January 2016

When it comes to Landing Pages, the truth is that you can implement many of the changes that will increase traffic to your website completely on your own. Here are just a few of the top landing page secrets that digital agencies don’t want you to know about.

1 – Indicative pricing works much better than pages without pricing information.

People are much more likely to respond to an upfront company that states its value to the consumer. This is especially important if you are trying to market to the computer savvy Millennial generation. It is well-known that authenticity is one of the most important aspects of a business that is successful with this type of consumer.

2 – Forms at the top of a webpage is an antiquated technique – flowing visuals work most efficiently.

This may have more to do with the shift towards mobile commerce than any other tip. Because people who are using mobile phones and tablets scroll in a very specific way, Information simply looks better when it is presented in a flowing visual format. The screens are also much smaller, so it is very difficult to input information into a form that is at the top of the screen.

When you are designing your landing page, be sure that it is fully responsive so that you do not lose any business based upon the formatting of your page in the mobile digital space. The bloc of customers doing business in this realm will only increase over time.

3 – You must choose the right colours.

Again, this tip may have a great deal to do with mobile commerce; responsive websites use bolder colors because of the various lighting situations that consumers may find themselves in when viewing a website on a mobile phone. However, you do not have to be talking about responsive websites in order to understand how important colour is to how a website is perceived.

Different colors have different psychological effects on the brain. As subtle as these may be, they do affect how people view your product. You may want to conduct a focus group detailing logos and landing pages with different colour sets in order to see how your target audience will react.

4 – Simplicity is your best friend.

There is nothing more convincing to a customer than a business with the confidence to state its case in a simple fashion. You do not need to overrun your website with the latest apps – simply state your case and allow your customer to make the decision.

Overall, many companies will spend thousands of dollars on a landing page without seeing any of the returns from their investment. Digital agencies will try to sell you on complicated techniques and algorithms. All that you really need to understand is that your customer can see through all of the tricks.

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