In a nutshell, reputation management is the art of attempting to control and shape the image or perception the public has of a specific person, company or organisation. The point is influencing and positively impacting all of the immediately available information concerning that person, business or organisation.
An Internet post theoretically can last for eternity. Therefore, any negative publicity you receive can be seen and absorbed by millions of people. This can cause a lifetime’s worth of damage. The sooner you replace negative publicity with positive, the better.
Reputation management generally works by flooding the Internet with articles, blog posts, social media posts and other, more indirect, means (such as a positive mention of your company in a post ostensibly devoted to other subjects). These serve to reinforce a positive impression of you or your business. By piling up as many positive mentions, direct and indirect, as possible, the goal is to “drown out” all of the negative publicity you or your business has received. The result is not achieved overnight, but is a long and steady process that is sure to pay off in the long term.
A reputable reputation management company will supply you with special brand monitoring assistance. This means your reputation manager will supply you with mentions, back-links and articles designed to not only leave a positive impression on the reader, but also “crowd out” the negative mentions proliferating on the Internet.
A business’ reputation often can be damaged by people who publish “parodies” filled with false, misleading and damaging content that often infringes directly on the copyrights and other property of the business these attacks are directed against. If your reputation has suffered due to the attempts of other parties or businesses to infringe on your trademark, copyrights or “intellectual property”, we can assist you by referring you to expert lawyers in the field.