Reputation Management

Helping organisations take advantage of the digital world

If you’ve suffered a serious blackening of your reputation on the Internet, it’s time to take decisive action to reverse the damage. You will need to hire a qualified expert in the field who can help you restore your good name.

Reputation Management Explained

In a nutshell, reputation management is the art of attempting to control and shape the image or perception the public has of a specific person, company or organisation. The point is influencing and positively impacting all of the immediately available information concerning that person, business or organisation.

Why You Need Reputation Management

An Internet post theoretically can last for eternity. Therefore, any negative publicity you receive can be seen and absorbed by millions of people. This can cause a lifetime’s worth of damage. The sooner you replace negative publicity with positive, the better.

How it works

Reputation management generally works by flooding the Internet with articles, blog posts, social media posts and other, more indirect, means (such as a positive mention of your company in a post ostensibly devoted to other subjects). These serve to reinforce a positive impression of you or your business. By piling up as many positive mentions, direct and indirect, as possible, the goal is to “drown out” all of the negative publicity you or your business has received. The result is not achieved overnight, but is a long and steady process that is sure to pay off in the long term.

Special Brand Monitoring Assistance

A reputable reputation management company will supply you with special brand monitoring assistance. This means your reputation manager will supply you with mentions, back-links and articles designed to not only leave a positive impression on the reader, but also “crowd out” the negative mentions proliferating on the Internet.

Copyright Or Trademark Infringement Assistance

A business’ reputation often can be damaged by people who publish “parodies” filled with false, misleading and damaging content that often infringes directly on the copyrights and other property of the business these attacks are directed against. If your reputation has suffered due to the attempts of other parties or businesses to infringe on your trademark, copyrights or “intellectual property”, we can assist you by referring you to expert lawyers in the field.

img

EFFECTIVE

proven

SAFETY

simple

INTELLIGENT

INNOVATIVE

CREATIVE

protected

The Champagne Strategy Podcast – Episode 8 – Confessions of a Tech CMO

41 Views
Robin Daniels is someone every CMO needs to listen to. We connected shortly after his departure from WeWork, and while a lot has been said in the public arena about…

The Champagne Strategy Podcast – Episode 7 – Brand Strategy & Valuation

130 Views
In this episode we spoke to Edgar Baum about modern brand strategy. Edgar specializes in the field of intangible asset valuation, so his take on how brands are valued is…

The Champagne Strategy Podcast – Episode 6 – Business Advisory Boards

147 Views
In this episode we spoke to Louise Broekman about business advisory. How to obtain the best advice as a business owner and the pros and cons of each option. Every…